Real estate agents know that when the fall season starts, real estate business often slows down. The holiday season is expensive and would-be-buyers are more hesitant than ever when it comes to spending money.
One way to get around the holiday slow-down is to get involved in the excitement. By adding a Halloween touch to your real estate marketing and events, you can stay top-of-mind and gain more local recognition than any other time of year. Halloween is an opportune time to experiment with your real estate marketing strategy and try spooky ideas that wouldn’t fly on any other holiday. Plus, clients and community members can get to see your fun side.
Family-oriented Events
There are endless options for Halloween-themed events that get your community involved. The best option for your real estate business depends on your unique demographic and location. If you service a family neighborhood, consider gatherings that are great for both parents and children or only children. When the kids are entertained, you can network with the parents and get to know your future buyers and sellers on a more personal level. These are great opportunities to learn about the main real estate concerns in your hyperlocal area and how you can offer your service.
Some examples of Family-oriented events are:
- Pumpkin Carving
- Pumpkin Picking
- Halloween Themed bounce house
- Haunted Hayrides
Charity Events
A Halloween charity event is a fun and generous way to get to know the locals, give back to the community, and celebrate the holiday. For example, a costume drive. Partner with underprivileged schools in your area and hold a community costume drive. Use your main marketing channels, such as social media platforms, email marketing, or others to spread the word about the occasion. Parents with hand-me-downs and local businesses are likely to be the main donors and your most promising clients. Getting local vendors involved can also be a great way to build relationships for future neighborhood marketing partnerships and promotions.
Your charity event should be specific to your neighborhood, so take the time to think about a fun way to solve a prevalent need in your community.
